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Keep 'er Movin' in Style

Keep 'er Movin' in Style

Premium Midwestern apparel inspired by Charlie Berens, blending heartland humor with high-quality everyday fashion.

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Berens & Greuel "Unthawed" CD

$10.00

$3.50

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Keep 'er Movin' Unisex Tee

$29.00

$10.15

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Berens & Greuel "Unthawed" Vinyl LP

$22.00

$7.70

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Berens & Greuel "Unthawed" Signed Vinyl LP

$40.00

$14.00

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Keep 'er Movin' Wisconsin State Flag Unisex Tee

$24.00

$8.40

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Keep 'er Movin' WI State Flag

$45.00

$15.75

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Berens & Greuel "Unthawed" Signed CD

$25.00

$8.75

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UP NORT' Tee - FINAL SALE

$19.00

$6.65

Shop the Minute

Our Story

Rooted in the heart of the Midwest, Manitowoc Minute celebrates local culture with a blend of humor and functional style. From our versatile 'Keep ‘er Movin’' packs to cozy holiday crews and fan-favorite tees, we design quality gear for every 'Gone Fishing' adventure. We are dedicated to providing spirited fashion that honors our roots while keeping you ready for whatever the road—or the lake—throws your way.

What Our Customers Say

The quality of this knit sweater is incredible. It's soft, warm, and fits perfectly for Wisconsin winters.

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Brenda K.

Fast shipping and the graphic tees are super soft. I get compliments every time I wear mine out.

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Charlie R.

Beautifully designed apparel that holds up well in the wash. This is my new favorite online boutique.

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Linda S.

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